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ESPN / COLLEGEFOOTBALL
CFP HYPE TUNNEL
Developed two 28 ft long murals lining the entrance tunnel at Mercedes-Benz Stadium that captured fan comments and words of support via Instagram, in support of the CFP expanding to a new 12-Team Playoff format. Included celebrity comments from Bryce Harper, Eddie George, Sam Hartman, and Hannah Hidalgo, for the players to see and interact with as they made their way to the field.
WELCOME TO ATLANTA
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